“Form follows function” is a dictum first postulated by the famous architect, Louis Sullivan. His advice is still valid today and can be used on your website(s) to improve the sales conversion rate. Many people have pretty websites that don’t convince people to buy their product. This is because they haven’t considered how to design the website to elicit the response they want. This report will outline 5 easy steps to correct that problem. It is part of an much longer free report that gives 25 easy steps that can make your website a superstar.

1 – Make use of different colors and text styles. Using only black text and one graphic font will bore your readers. They just won’t get excited about with what you’re telling them. If they’re not excited, they’re not buying. By combining bright vibrant colors with various text sizes and font styles you will massively affect your readers. It makes the page easier to read and you can highlight the important information and subtly point the readers eyes to the sales points and the buy now button. Remember most people don’t read a web page, they scan it. So make their scanning more effective by making your sales points the most interesting part of the page. Color and style will help you do that.

2 – Make it easy to buy today and give your reader a reason to do so. Many successful marketers, both on the internet and in a bricks-and-mortar store, use special bonuses, free giveaways, one time offers, one day discounts, and other things that prod the buyer to buy today. Why does a mattress store offer free delivery or a set of free sheets, pillow cases and a comforter? Because all these things make the “good deal” on the mattress even better and give the buyer one more reason to buy. Your website must do the same. 100% sales conversion is impossible, but if you can improve your conversion by 10% or 20% you will make more money. Special incentives can help you do that.

3 – Reassure your customer before and after they buy. Most people are naturally skeptical of something being offered for sale on the internet. They have heard about scam artists who take money and never provide the product, or the product is useless and they can’t get a refund, etc. To be successful, you have to overcome this mistrust. There are several ways to do this. First – make it easy to find you. Have a “contact me” button and respond immediately if someone emails you (even an auto-response will do). Then do a human response within 24 hours or less. Don’t delay. Every minute you delay builds your potential customers’ mistrust and if they are in the market to buy something, your delay gives them an opportunity to buy it from someone else. Be sure to get testimonials from other customers, simple things like, “I bought this rhinestone dog collar for my poodle and now shes the prettiest dog on the block” signed by Suzy Customer, will break down barriers and create trust. Once a person buys, get the thank you email out to them right away

4 – Always seem familiar. In other words, on your web page try to use words, colors and phrases that seem like other successful marketers. Look at other big sites and try to mimic them. If you look like Amazon in feel, color and usability, people who are familiar with Amazon will be more comfortable buying from you, even though you’re obviously not Amazon. Also use logos that people recognize. For example, give them the option of paying through Paypal or Google Checkout. These things will add credibility to your page and your offer.

5 – Testing, testing, testing is the key to success. There are so many subtle reasons that people buy from one and not another. We’ll never understand them all. But we don’t have to understand why, we just have to find out what makes people buy what we’re offering. So test different background colors: Is orange better than blue? Send half your potential customers to the orange page and the other half to the blue. Does one page convert more sales? Keep it and try another background color like green. Do the same for font color and change the words too. Split test everything, it’s the magic formula.

Increasing your internet sales is a never ending endeavor. Get my free report 25 Great Tips To Building High Converting Websites. It will expand on the ideas I have shared here and give you ideas that will astonish you with their simplicity and sure-fire results. Youll send your sales through the roof. The report 25 Great Tips To Building High Converting Websites is free. Get it now!